A war is about to increase in India’s OTT market. It is being told that Walt Disney is preparing to sell its business in India. For this, the name of Gautam Adani is being taken at the forefront among Indian industrialists. Whereas, names of others including SUN TV’s Kalanithi Maran are being taken at second place. It is understood that this deal is very important for Gautam Adani because Mukesh Ambani has already entered the market through Reliance Industries’ Jio Cinema. Senior company executives have also anticipated interest from private equity funds, Bloomberg News reported, as the company explores several options, including selling part of its Indian operations or acquiring the entity’s assets, including sports rights and regional streaming service Disney Hotstar. May include a combination of. Earlier, Bloomberg News had earlier reported that asset-sale talks have already taken place with Reliance Industries Ltd, controlled by Asia’s richest man Mukesh Ambani.
Will help in the expansion of NDTV
It is noteworthy that Bloomberg News had reported in July that Disney is considering strategic options for its business in India. This includes an outright sale or setting up a joint venture. Disney has intensified its search for a purchase after losing the streaming rights of the Indian Premier League cricket tournament to Viacom 18 Media Pvt. Ltd. Viacom is a joint venture between Reliance, Paramount Global and Uday Shankar’s investment firm Bodhi Tree Systems. For Adani Group, this deal can help in expanding its newly acquired New Delhi Television Limited. People associated with the matter said that the discussions are still at a very early stage and no deal can be reached.
Disney refused to say anything
Disney representatives in India declined to comment. Sun TV Network Group Chief Financial Officer SL Narayanan said the group does not comment on market rumors or speculations. An Adani spokesperson also said that he would not comment on market speculations. The buzz around the sale of Disney’s India unit shows that ever since Ambani’s group bought the streaming rights of the Indian Premier League for $2.7 billion and decided to broadcast it for free earlier this year, How has market dynamics been disrupted? Disney is now using Reliance’s playbook. Streaming the ongoing Cricket World Cup in India for free. The move is aimed at bringing back some customers, even if it hurts the company’s revenue.
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